Amira Rasool is a highly accomplished startup founder, public speaker, and consultant based in Brooklyn, New York. Amira is most recognized for her work as the Founder and CEO of The Folklore, a software company empowering small brands in emerging markets to sell globally through easy-to-use cross-border commerce, dropship, and shipping technology.

Amira’s work with The Folklore has landed her on several prestigious list including Forbes 30 Under 30, Vogue Business 100 Innovators, Black Enterprise 40 Under 40, and Entrepreneur Next Generation Industry Change Makers. Since founding the company in 2018, Amira has raised $6.2 Million in venture capital funding and brokered partnerships with Farfetch, Nordstrom, Macy’s Inc, and other notable global enterprises.

Prior to launching The Folklore, Amira served as a freelance writer and editor for TIME, Vogue, Teen Vogue, i-D, PAPER, Glamour, InStyle, V Magazine, and WWD. Her work focused primarily on highlighting Black culture in fashion, music, and art industries.

As a passionate Black history scholar, she earned a degree in African American and African Studies from Rutgers University, and later earned a Master of Philosophy in African Studies from the University of Cape Town. She is a powerful thought leader on topics such as diversity, equity, and inclusion and developing impact-driven businesses in emerging markets.